Course ID: TGS-2024048388
Course Name: Empower Marketers with the Knowledge of Generative AI & ChatGPT
Generative AI
Bring AI into your everyday work and life. No tech background required. This WSQ-certified course makes Generative AI simple, safe, and useful for all roles and industries, including leaders, executives, front-line staff, freelancers, and jobseekers. Even if you’re 40+ and curious about AI, you’ll find it friendly, hands-on, and immediately applicable.
Beginner Friendly
No prior background needed
Classroom Learning
Holiday Inn / Concorde Hotel
*Please note that the training venue is subject to change due to venue/training room availability.
*Participants will be informed of any updates prior to the session.
2 Day Course
9AM to 6PM
Complimentary Lunch
Included in your course experience
Built for Different Industries.
Use AI to turn ideas into campaigns faster.
- Generate ad copy, email sequences, and social content in minutes
- Turn reports into insights and ready-to-use presentations
- Create audience-specific messaging without starting from scratch
- Scale content production without increasing headcount
👉 Result: Faster campaigns, lower content costs, higher output
Reduce manual processes and improve efficiency across workflows.
- Automate SOP documentation and process mapping
- Summarise reports, meetings, and operational data instantly
- Identify bottlenecks and suggest improvements using AI
- Standardise workflows across teams with AI-assisted systems
👉 Result: Less manual work, smoother operations, faster execution
Improve coordination, planning, and communication across supply chains.
- Automate shipment updates, reports, and documentation
- Analyse logistics data for delays, inefficiencies, and cost savings
- Generate real-time summaries for faster decision-making
- Improve vendor and stakeholder communication
👉 Result: Better visibility, faster coordination, reduced delays
Turn complex data into clear insights and reports.
- Automate financial summaries, forecasts, and reporting
- Analyse large datasets quickly for trends and anomalies
- Generate client-ready reports and explanations
- Assist in compliance documentation and internal reviews
👉 Result: Faster reporting, better insights, reduced manual analysis
Streamline repetitive tasks and improve accuracy.
- Automate data entry, reconciliation support, and documentation
- Generate explanations for financial statements
- Assist with audit preparation and reporting
- Reduce time spent on repetitive administrative work
👉 Result: Higher efficiency, fewer errors, more time for advisory work
Handle daily administrative tasks with greater speed and consistency.
- Draft emails, meeting notes, and internal documents instantly
- Organise information and summarise key updates
- Assist with scheduling and communication workflows
- Reduce repetitive coordination tasks
👉 Result: Less admin load, faster communication, better organisation
Enhance hiring, training, and employee engagement processes.
- Generate job descriptions, interview questions, and evaluation summaries
- Screen and summarise candidate profiles quickly
- Create training materials and onboarding content
- Analyse employee feedback and engagement data
👉 Result: Faster hiring, better training, improved employee experience
Support executives with smarter, faster coordination.
- Summarise meetings and generate action points instantly
- Draft professional emails and documents
- Organise and prioritise information efficiently
- Assist in preparing reports and presentations
👉 Result: Improved executive support, faster turnaround, better clarity
Close deals faster with better insights and communication.
- Generate personalised outreach messages and proposals
- Summarise client conversations and key objections
- Analyse sales data for trends and opportunities
- Create follow-ups and nurture sequences automatically
👉 Result: Shorter sales cycles, better conversion rates
Make faster, data-driven decisions with AI support.
- Get instant summaries of reports, dashboards, and business data
- Generate strategic insights and recommendations
- Improve cross-department communication with clear outputs
- Support decision-making with AI-assisted analysis
👉 Result: Better decisions, faster execution, stronger leadership alignment
Skills You Will Gain
Clear, step-by-step foundations of Generative AI (in plain English).
Time-saving workflows for email, reports, research, data, and customer communication.
Better prompts and guardrails to use AI efficiently and safely at work.
Practical templates you can reuse the very next day.
Confidence to talk about and apply AI in your team or at home.
Course Fee & Subsidies
*Please note that a $20 non-refundable and non-claimable registration fee applies for all course registrations
*Prices quoted are inclusive of GST at the prevailing rate
Singapore Citizens
40 years old and above
Course Fee
$1,308.00
70% Subsidy
-$840.00
SFC Credits
-$468.00
Amount to Pay
$0
Singapore Citizens
Below 40 years old
Course Fee
$1,308.00
50% Subsidy
-$600.00
SFC Credits
-$708.00
Amount to Pay
$0
Permanent
Residents
Course Fee
$1,308.00
50% Subsidy
-$600.00
Amount to Pay
$708.00
SkillsFuture Credits: Singaporeans aged 25 years old and above can use their SkillsFuture Credits to offset the remaining fees.
UTAP Support: In addition, NTUC members can utilize UTAP to offset 50% of remaining fees (capped up to $500 per year)
MEET THE TRAINERS

Kelvin Wu
Kelvin Wu is a globally recognized Generative AI consultant and Cybersecurity trainer with over 20 years of experience. As a dynamic educator and award-winning instructor, Kelvin excels at merging cutting edge technologies with robust frameworks, empowering organizations to adopt and implement AI responsibly and securely.

Moses Simon
Moses Simon is an accredited Trainer Master’s Degree graduate with nearly a decade of experience at the intersection of AI, digital marketing, and adult education. Momo began his teaching journey in 2016 a trainer with META (Facebook), leading advertising consultations across the APAC region.

Tan Chwee Hock Melvyn
With over two decades of experience, Melvyn is a veteran strategy consultant and digital innovation specialist. He began his professional journey as a research scholar at Nanyang Technological University, before launching LINE Consulting in 2022, a firm that quickly gained recognition as a trusted advisor to schools across Singapore.

James Lee
As a Certified Prompt Engineer and ChatGPT Expert, James is skilled in harnessing Generative AI technologies, including ChatGPT, to streamline workflows and solve complex challenges. An Adobe Certified Instructor, he integrates AI with creative tools like Adobe, delivering holistic training that bridges technology and creativity.
Course Outline
Module 1: Introduction to Generative AI and Prompt Engineering
- Understanding the fundamentals of Generative AI
- Potential Applications of Generative AI
- Exploring the Capabilities of ChatGPT
- Understanding the concepts of Prompt Engineering
- Strategies for crafting high-quality prompts using ChatGPT
- Conceptualize content ideas to meet marketing objectives with Prompt Engineering
- Map out digital storyboards as part of a content strategy
Module 2: Market Research using ChatGPT
- Identify content requirements based on the evaluation of customers’ preferences through market research
- Brainstorming ideas with ChatGPT
- Leveraging ChatGPT for Multi-Perspective Analysis
- Generate and Refine Strategic Ideas with ChatGPT
Module 3: Content Creation for Digital Marketing with Generative AI
- Content Creation Using Effective Prompts
- Parameters of delivering content for marketing purposes
- Features of marketing content
- Utilizing AI For Keyword Research
- Lead Generation through Content Marketing & Storytelling
- Social Media Marketing Platforms
- Building Effective Email Drip Campaigns
- Automate Social Media Calendaring with AI
Module 4: Image Generation with Generative AI Tools & Ethical Considerations
- Overview of Generative AI for Image Generation
- Learning how to generate images with various AI Tools
- Determine modes and processes for distributing content
- Develop guidelines for content strategy execution
- Ethical Issues relating to Generative AI
- Privacy and data protection concerns
Achieve Mastery in Generative AI & ChatGPT Today
Upon successfully completing the WSQ - Empower Marketers with the Knowledge of Generative AI & ChatGPT course at Aventis Graduate School, you will receive a WSQ Statement of Attainment recognized by employers in Singapore. This certification serves as a testament to your expertise in Generative AI, helping you showcase your skills to potential employers and professional networks.


Bonus Tip: Display your certification on LinkedIn to strengthen your professional profile and capture the attention of potential employers.
FAQ
Generative AI is a type of artificial intelligence that creates new content or data—such as text, images, audio, video, or code—by learning patterns from existing data. It uses machine learning techniques, particularly deep learning models, to generate outputs that closely mimic real-world examples.
ChatGPT, developed by OpenAI, stands out compared to other generative AI tools due to several factors:
- Conversational Ability and Context Retention:
Strength: Maintains coherent, human-like conversations, remembers earlier context, and adapts responses based on past dialogue.
Advantage over Others: Many alternative chatbots often struggle with context continuity, providing more fragmented interactions.
- Quality and Naturalness of Responses:
Strength: ChatGPT excels in producing detailed, contextually relevant, and nuanced replies, leading to a more authentic conversational experience.
Advantage over Others: Competing models might produce shorter, less nuanced responses or sound more robotic.
- Versatility and Adaptability:
Strength: ChatGPT can handle diverse tasks, including text generation, creative writing, coding assistance, brainstorming, summarization, translation, and complex explanations.
Advantage over Others: Other generative tools often specialize narrowly—e.g., exclusively text-to-image or solely coding—while ChatGPT offers broader versatility.
- Ease of Use and Accessibility:
Strength: Intuitive user interface, straightforward interaction style, user-friendly documentation, and robust integration into applications via API.
Advantage over Others: Competing solutions may require specialized technical knowledge or complex integration.
- Constant Updates and Improvements:
Strength: OpenAI actively updates ChatGPT, enhancing its accuracy, speed, safety, and range of capabilities through community feedback and continual research.
Advantage over Others: Many competing platforms are updated less frequently or lack robust community input.
- Safety, Ethical Guidelines, and Alignment Efforts:
Strength: ChatGPT emphasizes safety measures and ethical AI usage, with built-in moderation, safety layers, and transparency guidelines.
Advantage over Others: Some AI models or open-source solutions may lack robust safety mechanisms, increasing risk of misuse or misinformation.
In short, ChatGPT typically excels as a well-rounded, versatile conversational AI tool, providing a balanced mix of quality, ease of use, adaptability, and ethical standards, making it a popular choice among individuals and businesses alike.
This course has been accredited as a WSQ course and is eligible for funding under the SkillsFuture funding, subject to all eligibility criteria being met. Participants are advised to assess the suitability of the course and its relevance to his/her business activities or job roles. The SkillsFuture Funding provides 50% - 70% course fee subsidy support for direct training costs subject to all eligibility criteria being met.
Find out more on https://www.skillsfuture.gov.sg/funding-individuals
Yes. For self-sponsored Singaporeans aged 25 years old and above, you can use your SkillsFuture Credit to offset the remaining course fees after IBF funding.
To check your SkillsFuture credit balance, please follow these steps:
- Go to https://myskillsfuture.gov.sg
- Click on ‘Submit SkillsFuture Credit Claims’
- Login with your SingPass
- Click on the arrow (>) at the top right hand corner. You will be able to see a drop-down list of your Available SkillsFuture Credits.
After you have registered for a course, an Aventis representative will reach out to guide you with the SkillsFuture Credits application process.
*Please note that our courses do not qualify for the ‘Additional SkillsFuture Credit (Mid-Career Support).’ You can only use credits from ‘SkillsFuture Credit’ and the ‘One-off SkillsFuture Credit Top-Up.’Yes, all our courses are eligible for Union Training Assistance Programme (UTAP) Funding. NTUC Union members can use UTAP to offset 50% of unfunded course fees (capped at $500 per year).
This claim must be done after completion of the course. Please refer to the UTAP FAQ for more information.
Yes, both can be utilized concurrently. UTAP claims are processed after SkillsFuture Credits have been applied.
Illustrative Example:
- Total Course Fee: $1,000
- IBF Subsidy (70%): $700
- Remaining Fee: $300
- SkillsFuture Credit Applied: $200
- Out-of-Pocket Expense: $100
- UTAP Reimbursement (50% of $100): $50
- Final Cost After Reimbursements: $50
Enhanced Training Support for SMEs
SMEs that meet all of the following eligibility criteria:
- Registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
SME-sponsored Trainees:
- Must be Singapore Citizens or Singapore Permanent Residents.
- Courses have to be fully paid for by the employer.
- Trainee is not a full-time national serviceman.
Singapore citizen aged 40 and above – Up to 70% of the course fees
Singapore citizen aged 40 and below including PRs – Up to 50% of the course fees
For details , please visit – https://www.skillsfuture.gov.sg/initiatives/employers/enhanced-training-support-for-smes
Absentee Payroll (AP) funding is a grant to help employers defray the manpower costs incurred when you send your employees for training courses funded by SSG. For training outside working hours, AP funding is given to you to defray the overtime pay that was paid to your employees.
With effect from 1 Jan 2022, SSG will introduce a fixed Absentee Payroll (AP) rate at $4.50 per hour. There will also be a $100,000 cap on the maximum AP funding each organization can claim each calendar year to ensure that the benefits are more evenly distributed across companies.
For details, visit – https://www.skillsfuture.gov.sg/funding-employers
A laptop is required for this course.

