Google Analytics (GA4)

• Statistical analysis foundations in GA4
• Resource allocation methodologies
• Analytics project lifecycle phases
• Tracking principles and data collection strategies in GA4
• Audience segmentation strategies using GA4 tracking data
• Project scoping and requirement definition
• Data protection regulations and compliance frameworks
• Ethical considerations in data collection
• Privacy-first analytics implementation strategies
• Consent management protocols in GA4
• Server-side tracking & privacy-compliant tracking solutions
• Regulatory considerations in audience behavior tracking & attribution modeling

• Pattern recognition methodologies
• Big data analysis techniques
• Classification model implementation
• Insight extraction frameworks
• Event tracking & tagging for audience behavior analysis
• Cross-platform tracking for multi-channel attribution
• GA4 visualization techniques
• Stakeholder communication strategies
• Dashboard design principles
• Data storytelling frameworks
• Real-time audience behavior dashboards
•  Conversion funnel visualization & dropout analysis

• Predictive model configuration methods
• Data coding best practices
• Business value extraction techniques
• Analytics implementation strategies
• Predictive insights from conversion tracking data
• Customer journey prediction using GA4 audience signals
• ML automation frameworks in GA4
• Large dataset visualization techniques
• Analytics process automation methods
• Predictive dashboard development strategies
• Attribution modeling using machine learning techniques
•  Automating customer segmentation based on behavior tracking data

• Resource capacity planning and optimization
• Team structure and capability frameworks
• Data quality review processes
• Performance measurement methodologies
• Parameter validation techniques
• Data integrity checks for conversion tracking accuracy
• Assessing GA4 attribution model effectiveness & business impact

Google Analytics is a powerful web analytics tool that helps businesses track and analyse website and app performance. It provides insights into user behaviour, traffic sources, engagement metrics, and conversions, enabling data-driven decision-making. With Google Analytics 4 (GA4), users can access advanced features like AI-driven insights, cross-platform tracking, and event-based data collection to optimise marketing strategies and improve user experiences.

Yes, up to 70% funding support is available from The Institute of Banking & Finance (IBF) for our IBF-accredited programmes:

The IBF Standards Training Scheme ("IBF-STS") offers funding for training and assessment programmes accredited under the Skills Framework for Financial Services.

Yes. For self-sponsored Singaporeans aged 25 years old and above, you can use your SkillsFuture Credit to offset the remaining course fees after IBF funding.

To check your SkillsFuture credit balance, please follow these steps:

1. Go to https://myskillsfuture.gov.sg
2. Click on ‘Submit SkillsFuture Credit Claims’
3. Login with your SingPass
4. Click on the arrow (>) at the top right hand corner. You will be able to see a drop-down list of your Available SkillsFuture Credits.

After you have registered for a course, an Aventis representative will reach out to guide you with the SkillsFuture Credits

Yes, all our courses are eligible for Union Training Assistance Programme (UTAP) Funding. NTUC Union members can use UTAP to offset 50% of unfunded course fees (capped at $500 per year).

This claim must be done after completion of the course. Please refer to the UTAP FAQ for more information.

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The IBF funding support works on a nett fee model. This means that the subsidy is applied upfront, and you will only need to pay the balance course fees after the subsidy. For example, if you are eligible for 70% subsidy, you only need to pay the remaining 30% upfront.

To be eligible, you’ll have to meet the following prerequisites.

For Self-Sponsored:

All Singaporeans or Singapore Permanent Residents (PRs) that are physically based in Singapore and successfully complete the course will be eligible.

• Be a Singaporean Citizen or PR based in Singapore
• Minimum of 75% attendance (this means that you must attend at least 6 out of 7 lessons)
• Pass the final assessment

Any balance course fees can be offset using your SkillsFuture Credits & NTUC UTAP funding.

For Company-Sponsored:

To ensure a smooth and productive workshop experience, please take note of the following hardware and software requirements:

Hardware

• Kindly bring along your laptop, charger, and mouse. The use of a mouse is highly recommended for better precision and ease during hands-on activities.

Software

• Please ensure that Microsoft PowerPoint (any version, including Office 365) is installed on your laptop.
• Your laptop should also be able to connect to the internet, especially important for participants from the public service sector

Upon successful completion of this IBF-accredited course, you'll receive a Digital Assets – Blockchain, Cryptocurrencies and NFTs certification to showcase your knowledge and expertise in this field.

Our programmes are highly respected by leading companies, who actively shape our curriculum and utilize our courses for employee training.