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Google Analytics (GA4)
Ready to unlock the secrets of web analytics? Our Google Analytics 4 (GA4) course takes you on an exciting journey through data-driven decision-making! From mastering the basics to diving into advanced tracking tools, you'll gain the skills to measure audience engagement, supercharge your campaigns, and turn data into smart business strategies. Get ready to make GA4 your new best friend in the world of digital success!
Google Analytics (GA4) Course
$0.00 ($1,144.50 bef. Subsidy)
-$735.00 (WSQ Subsidy)*
-$409.50 (SFC Credits)*
*This is a projected amount, should you qualify for these.
E-Learning via Zoom
2 Days, 9am to 5:30pm
Looking for 90% Subsidy?
View Corporate Training
Why Choose Google Analytics (GA4)?
Ready to unlock the secrets of web analytics? Our Google Analytics 4 (GA4) course takes you on an exciting journey through data-driven decision-making! From mastering the basics to diving into advanced tracking tools, you'll gain the skills to measure audience engagement, supercharge your campaigns, and turn data into smart business strategies. Get ready to make GA4 your new best friend in the world of digital success!
2-Day Classroom Learning
Course ID: TGS-2024047631
Who is This Course For?
*Learners need to possess basic information and communication technology (ICT) skills. There are no *pre-requisites for professionals who would like to pursue the certification course.
Core Competencies You'll Gain:
Choose Analysis methods
Ensure data privacy
Apply classification techniques
Create Visualizations
Use predictive models
Build analytics dashboards
Measure team performance
Introduction to Google Analytics (GA4) Course Details
Our course is designed for individuals seeking essential, practical skills to harness the power of Google Analytics 4 for data-driven decision-making. As businesses increasingly rely on analytics to optimise strategies, this course provides hands-on training in tracking user behaviour, measuring campaign performance, and leveraging GA4’s tools to extract meaningful insights. Ideal for professionals looking to enhance their marketing, reporting, and business intelligence capabilities, or anyone eager to turn raw data into actionable strategies, this course equips learners with the confidence and skills to make informed decisions that drive success in both personal and professional contexts.
Synchronous
E-Learning via Zoom
2 Days,
9.00am to 5.30pm
Course Fee & Subsidies
Singaporeans aged
40 and above
Course Fee
$1,144.50
70% Subsidy
-$735.00
SFC Credits
-$409.50
Amount to Pay
$0
Singaporeans aged
below 40
Course Fee
$1,144.50
50% Subsidy
-$525.00
SFC Credits
-$619.50
Amount to Pay
$0
Permanent
Residents
Course Fee
$1,144.50
50% Subsidy
-$525.00
Amount to Pay
$619.50
*Please note that a $20 non-refundable registration fee applies for all course registrations
*Prices quoted are inclusive of GST at the prevailing rate
SkillsFuture Credits: All Singaporeans aged 25 years old and above can use their SkillsFuture Credits to fully offset the remaining fees.
UTAP Support: In addition, NTUC members can utilize UTAP to offset 50% of remaining fees (capped up to $500 per year)
Eligible Singaporeans can use their $500 SkillsFuture Credit top-up for this course (available until 31 Dec 2025).
Have questions? Read FAQ or Contact Us
Course Dates for Google Analytics (GA4)
No schedule dates available for this course.
Meet Your Trainers
Gavin Choo
Co-Founder, Disruptive Digital
Gavin Choo is a seasoned digital marketing entrepreneur, ACTA certified trainer, and consultant. He is passionate about showing business owners and brand marketers how to get results when it comes to search and digital marketing campaigns. He has earned certifications across Google and HubSpot topics, namely Google Ads Search Certification, Google Ads – Measurement Certification, Google Analytics Individual Qualification, HubSpot Inbound Marketing Certification, HubSpot Email Marketing Certification, and HubSpot Content Marketing Certification.
James Teo
Media Skills Trainer
James Teo is a seasoned Media Skills Trainer with over a decade of experience in the creative field. He has worked extensively in photography, video production, and editing, collaborating with both corporate and private companies. After graduating with a Diploma in Video Production, James worked as a corporate communications and marketing executive, specializing in new media for government and private sector companies. He later returned to his passion for food photography, working with nearly 100 brands over eight years, contributing to both print and online media.
Google Analytics (GA4) Outline
- Statistical analysis foundations in GA4
- Resource allocation methodologies
- Analytics project lifecycle phases
- Tracking principles and data collection strategies in GA4
- Audience segmentation strategies using GA4 tracking data
- Project scoping and requirement definition
- Data protection regulations and compliance frameworks
- Ethical considerations in data collection
- Privacy-first analytics implementation strategies
- Consent management protocols in GA4
- Server-side tracking & privacy-compliant tracking solutions
- Regulatory considerations in audience behavior tracking & attribution modeling
- Pattern recognition methodologies
- Big data analysis techniques
- Classification model implementation
- Insight extraction frameworks
- Event tracking & tagging for audience behavior analysis
- Cross-platform tracking for multi-channel attribution
- GA4 visualization techniques
- Stakeholder communication strategies
- Dashboard design principles
- Data storytelling frameworks
- Real-time audience behavior dashboards
- Conversion funnel visualization & dropout analysis
- Predictive model configuration methods
- Data coding best practices
- Business value extraction techniques
- Analytics implementation strategies
- Predictive insights from conversion tracking data
- Customer journey prediction using GA4 audience signals
- ML automation frameworks in GA4
- Large dataset visualization techniques
- Analytics process automation methods
- Predictive dashboard development strategies
- Attribution modeling using machine learning techniques
- Automating customer segmentation based on behavior tracking data
- Resource capacity planning and optimization
- Team structure and capability frameworks
- Data quality review processes
- Performance measurement methodologies
- Parameter validation techniques
- Data integrity checks for conversion tracking accuracy
- Assessing GA4 attribution model effectiveness & business impact
3 Easy Steps to Enroll
1
choose desired
course schedule
Choose convenient classes on evenings or weekends.
2
subsidy
Calculation
Fill out the form to calculate your government subsidies.
3
register
Online
Secure your place with a deposit and start today.
Achieve mastery in Google Analytics (GA4) today
Upon successfully completing the Google Analytics (GA4) course at Aventis Graduate School, you will receive an Statement of Attainment recognized by employers in Singapore. This certification serves as a testament to your expertise in digital assets, helping you showcase your skills to potential employers and professional networks.
Bonus Tip: Display your certification on LinkedIn to strengthen your professional profile and capture the attention of potential employers.
FAQ
Google Analytics is a powerful web analytics tool that helps businesses track and analyze website and app performance. It provides insights into user behavior, traffic sources, engagement metrics, and conversions, enabling data-driven decision-making. With Google Analytics 4 (GA4), users can access advanced features like AI-driven insights, cross-platform tracking, and event-based data collection to optimize marketing strategies and improve user experiences.
Yes, up to 70% funding support is available from The Institute of Banking & Finance (IBF) for our IBF-accredited programmes:
The IBF Standards Training Scheme ("IBF-STS") offers funding for training and assessment programmes accredited under the Skills Framework for Financial Services.
Eligible Singaporeans and PRs enrolled in our IBF-accredited courses can receive funding support through IBF-STS, subject to fulfilling all eligibility requirements.Yes. For self-sponsored Singaporeans aged 25 years old and above, you can use your SkillsFuture Credit to offset the remaining course fees after WSQ funding.
To check your SkillsFuture credit balance, please follow these steps:
- Go to https://myskillsfuture.gov.sg
- Click on ‘Submit SkillsFuture Credit Claims’
- Login with your SingPass
- Click on the arrow (>) at the top right hand corner. You will be able to see a drop-down list of your Available SkillsFuture Credits.
After you have registered for a course, an Aventis representative will reach out to guide you with the SkillsFuture Credits
*Please note that our courses are not eligible for “Additional SkillsFuture Credit (Mid-Career Support)’. You will only be able to use available credits from ‘SkillsFuture Credit’ and ‘One-off SkillsFuture Credit Top-Up’.The IBF funding support works on a nett fee model. This means that the subsidy is applied upfront, and you will only need to pay the balance course fees after the subsidy. For example, if you are eligible for 70% subsidy, you only need to pay the remaining 30% upfront.
To be eligible, you’ll have to meet the following prerequisites.
For Self-Sponsored:
All Singaporeans or Singapore Permanent Residents (PRs) that are physically based in Singapore and successfully complete the course will be eligible.
- Be a Singaporean Citizen or PR based in Singapore
- Minimum of 75% attendance (this means that you must attend at least 6 out of 7 lessons)
- Pass the final assessment
Any balance course fees can be offset using your SkillsFuture Credits & NTUC UTAP funding.
For Company-Sponsored:
- Be from Financial Institutions that are regulated by the Monetary Authority of Singapore (MAS) (either licensed / exempted from licensing) or Fintech companies that are registered with the Singapore Fintech Association.
- Be a Singaporean Citizen or PR physically based in Singapore
- Minimum of 75% attendance (this means that you must attend at least 6 out of 7 lessons)
- Pass the final assessment
A laptop is required for this course. No special software or other hardware is required for this course participation.
