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Essential Skills for Digital Marketing
This course provides a comprehensive roadmap tailored to financial professionals, focusing on practical applications of digital marketing across B2B and B2C financial contexts. Participants will learn how to craft mobile-optimized campaigns, create compliant and compelling content, and apply data analytics to improve conversions, whether promoting savings plans, onboarding clients to wealth advisory services, or encouraging app engagement.
Digital Marketing Course
$0.00 ($1,395.20 bef. Subsidy)
-$896.00 (Subsidy)*
-$499.20 (SFC Credits)*
*This is a projected amount, should you qualify for these.
Classroom Learning
2 Days, 9am to 5pm
Looking for 90% Subsidy?
View Corporate Training
Why Choose Digital Marketing?
In today’s fast-evolving financial services landscape, digital marketing is no longer optional — it’s a business imperative. As consumers grow more discerning and digitally savvy, financial institutions must leverage data-driven and client-centric digital strategies to maintain trust, drive engagement, and improve product uptake across banking, insurance, and investment offerings.
2-Day Classroom Learning
Course ID: TGS-2025055190
Who is This Course For?
*Learners need to possess basic information and communication technology (ICT) skills. There are no *pre-requisites for professionals who would like to pursue the certification course.
Core Competencies You'll Gain:
Understand digital marketing for financial services
Build effective B2B/B2C campaigns
Create mobile-first financial content
Use analytics to improve performance
Optimize for conversions
Apply PDPA-compliant marketing practices
Digital Marketing Course Details
With real-world examples from the financial industry, learners will gain hands-on experience in planning, executing, and optimizing digital campaigns aligned with regulatory standards and customer expectations in the Financial Services sector.
Classroom Learning
@ Holiday Inn (Orchard City Centre)
@ Concorde Hotel
2 Days,
9.00am to 5.00pm
Drivers are responsible for arranging their own parking and paying any applicable parking fees.
Complimentary lunch and tea-break snacks are included as part of your course experience, on us!
Please note that the training venue is subject to change due to venue/training room availability.
Participants will be informed of any updates prior to the session.
Course Fee & Subsidies
Singaporeans aged
40 and above
Course Fee
$1,395.20
70% Funding
-$896.00
SFC Credits
-$499.20
Amount to Pay
$0
Singaporeans aged
below 40
Course Fee
$1,395.20
50% Funding
-$640.00
SFC Credits
-$755.20
Amount to Pay
$0
Permanent
Residents
Course Fee
$1,395.20
50% Funding
-$640.00
Amount to Pay
$755.20
*Please note that a $20 non-refundable registration fee applies for all course registrations
*Prices quoted are inclusive of GST at the prevailing rate
SkillsFuture Credits : All Singaporeans aged 25 years old and above can use their SkillsFuture Credits to fully offset the remaining fees.
UTAP Support: In addition, NTUC members can utilize UTAP to offset 50% of remaining fees (capped up to $250 per year)
Have questions? Read FAQ or Contact Us
Meet Your Trainers
Jeremiah Lim
Singapore-based UI/ UX and Digital Marketing Practitioner
Jeremiah Lim is a Singapore-based UI/UX and Digital Marketing practitioner. He is the founder of UNGRUMP.CO and has uniquely applied his knowledge in UI/UX to not only web design, but also business operations to improve workflows, and product innovation, create dining experiences and much more. He is experienced in UX design, UX research, design strategy, prototyping, and UI designing. Key clients include Tongue Tip Lanzhou Beef Noodles, Fitness First, Impact Investment Exchange, Workwell.SG and many more clients across Southeast Asia and North America. Jeremiah believes in UX as a problem-solving method that can be applied to any industry, and he hopes to see more firms investing in it to improve the quality of their products, and in turn improving in the quality of lives around the world.
Digital Marketing Course Outline
- What is Digital Marketing?
- The Key Difference Between Digital vs Traditional Marketing
- B2B vs B2C Marketing: Key Difference and Strategies
- Understanding the Marketing Mix (4Ps & 7Ps)
- The 7 Key Areas of Digital Marketing Channels
- Building a Cohesive Brand with Integrated Digital Marketing
- How to Write & Design Content That Attracts Customers
- Customer Engagement Marketing Principles
- Customer Journey Mapping & Touchpoint Optimization
- Driving Customer Engagement with Interactive Digital Content
- Effective Mobile Marketing Techniques
- Website Analytics & Performance Optimization
- Personal Data Protection Act (PDPA) Compliance in Digital Marketing
3 Easy Steps to Enroll
1
choose desired
course schedule
Choose convenient classes on evenings or weekends.
2
subsidy
Calculation
Fill out the form to calculate your government subsidies.
3
register
Online
Secure your place with a deposit and start today.
Achieve Mastery in Digital Marketing Today
Upon successfully completing the Essential Skills for Digital Marketing course at Aventis Learning Group, you will receive an IBF-accredited certification recognized by employers in Singapore. This certification serves as a testament to your expertise in digital assets, helping you showcase your skills to potential employers and professional networks.
Bonus Tip: Display your certification on LinkedIn to strengthen your professional profile and capture the attention of potential employers.
FAQ
Yes, up to 70% funding support is available from The Institute of Banking & Finance (IBF) for our IBF-accredited programmes:
The IBF Standards Training Scheme ("IBF-STS") offers funding for training and assessment programmes accredited under the Skills Framework for Financial Services.
Eligible Singaporeans and PRs enrolled in our IBF-accredited courses can receive funding support through IBF-STS, subject to fulfilling all eligibility requirements.Yes. For self-sponsored Singaporeans aged 25 years old and above, you can use your SkillsFuture Credit to offset the remaining course fees after funding.
To check your SkillsFuture credit balance, please follow these steps:
- Go to https://myskillsfuture.gov.sg
- Click on Submit SkillsFuture Credit Claims
- Login with your SingPass
- Click on the arrow (>) at the top right hand corner. You will be able to see a drop-down list of your Available SkillsFuture Credits.
After you have registered for a course, an Aventis representative will reach out to guide you with the SkillsFuture Credits
*Please note that our courses are not eligible for Additional SkillsFuture Credit (Mid-Career Support). You will only be able to use available credits from SkillsFuture Credit and One-off SkillsFuture Credit Top-Up.The IBF funding support works on a nett fee model. This means that the subsidy is applied upfront, and you will only need to pay the balance course fees after the subsidy. For example, if you are eligible for 70% subsidy, you only need to pay the remaining 30% upfront.
To be eligible, youâll have to meet the following prerequisites.
For Self-Sponsored:
All Singaporeans or Singapore Permanent Residents (PRs) that are physically based in Singapore and successfully complete the course will be eligible.
- Be a Singaporean Citizen or PR based in Singapore
- Minimum of 75% attendance (this means that you must attend at least 6 out of 7 lessons)
- Pass the final assessment
Any balance course fees can be offset using your SkillsFuture Credits & NTUC UTAP funding.
For Company-Sponsored:
- Be from Financial Institutions that are regulated by the Monetary Authority of Singapore (MAS) (either licensed / exempted from licensing) or Fintech companies that are registered with the Singapore Fintech Association.
- Be a Singaporean Citizen or PR physically based in Singapore
- Minimum of 75% attendance (this means that you must attend at least 6 out of 7 lessons)
- Pass the final assessment
A laptop is required for this course. No special software or other hardware is required for this course participation.
