WSQ-Empower Marketers with the Knowledge of Generative AI & ChatGPT

• Understanding the fundamentals of Generative AI
• Potential Applications of Generative AI
• Exploring the Capabilities of ChatGPT
• Understanding the concepts of Prompt Engineering
• Strategies for crafting high-quality prompts using ChatGPT
• Conceptualize content ideas to meet marketing objectives with Prompt Engineering
• Map out digital storyboards as part of a content strategy

• Identify content requirements based on the evaluation of customers’ preferences through market research
• Brainstorming ideas with ChatGPT
• Leveraging ChatGPT for Multi-Perspective Analysis
• Generate and Refine Strategic Ideas with ChatGPT

• Content Creation Using Effective Prompts
• Parameters of delivering content for marketing purposes
• Features of marketing content
• Utilizing AI For Keyword Research
• Lead Generation through Content Marketing & Storytelling
• Social Media Marketing Platforms
• Building Effective Email Drip Campaigns
• Automate Social Media Calendaring with AI

• Overview of Generative AI for Image Generation
• Learning how to generate images with various AI Tools
• Determine modes and processes for distributing content
• Develop guidelines for content strategy execution
• Ethical Issues relating to Generative AI
• Privacy and data protection concerns

Generative AI is a type of artificial intelligence that creates new content or data—such as text, images, audio, video, or code—by learning patterns from existing data. It uses machine learning techniques, particularly deep learning models, to generate outputs that closely mimic real-world examples.

ChatGPT, developed by OpenAI, stands out compared to other generative AI tools due to several factors:

• Conversational Ability and Context Retention:
  Strength: Maintains coherent, human-like conversations, remembers earlier context, and adapts responses based on past dialogue.
  Advantage over Others: Many alternative chatbots often struggle with context continuity, providing more fragmented interactions.

• Quality and Naturalness of Responses:
  Strength: ChatGPT excels in producing detailed, contextually relevant, and nuanced replies, leading to a more authentic conversational experience.
  Advantage over Others: Competing models might produce shorter, less nuanced responses or sound more robotic.

• Versatility and Adaptability:
  Strength: ChatGPT can handle diverse tasks, including text generation, creative writing, coding assistance, brainstorming, summarization, translation, and complex explanations.
  Advantage over Others: Other generative tools often specialize narrowly—e.g., exclusively text-to-image or solely coding—while ChatGPT offers broader versatility.

• Ease of Use and Accessibility:
  Strength: Intuitive user interface, straightforward interaction style, user-friendly documentation, and robust integration into applications via API.
  Advantage over Others: Competing solutions may require specialized technical knowledge or complex integration.

• Constant Updates and Improvements:
  Strength: OpenAI actively updates ChatGPT, enhancing its accuracy, speed, safety, and range of capabilities through community feedback and continual research.
  Advantage over Others: Many competing platforms are updated less frequently or lack robust community input.

• Safety, Ethical Guidelines, and Alignment Efforts:
  

  Strength: ChatGPT emphasizes safety measures and ethical AI usage, with built-in moderation, safety layers, and transparency guidelines.
  Advantage over Others: Some AI models or open-source solutions may lack robust safety mechanisms, increasing risk of misuse or misinformation.

In short, ChatGPT typically excels as a well-rounded, versatile conversational AI tool, providing a balanced mix of quality, ease of use, adaptability, and ethical standards, making it a popular choice among individuals and businesses alike.

This course has been accredited as a WSQ course and is eligible for funding under the SkillsFuture funding, subject to all eligibility criteria being met. Participants are advised to assess the suitability of the course and its relevance to his/her business activities or job roles. The SkillsFuture Funding provides 50% - 70% course fee subsidy support for direct training costs subject to all eligibility criteria being met.

Find out more on https://www.skillsfuture.gov.sg/funding-individuals

Yes. For self-sponsored Singaporeans aged 25 years old and above, you can use your SkillsFuture Credit to offset the remaining course fees after IBF funding.

To check your SkillsFuture credit balance, please follow these steps:

1. Go to https://myskillsfuture.gov.sg
2. Click on ‘Submit SkillsFuture Credit Claims’
3. Login with your SingPass
4. Click on the arrow (>) at the top right hand corner. You will be able to see a drop-down list of your Available SkillsFuture Credits.

After you have registered for a course, an Aventis representative will reach out to guide you with the SkillsFuture Credits application process.

Yes, all our courses are eligible for Union Training Assistance Programme (UTAP) Funding. NTUC Union members can use UTAP to offset 50% of unfunded course fees (capped at $500 per year).

This claim must be done after completion of the course. Please refer to the UTAP FAQ for more information.

Yes, both can be utilized concurrently. UTAP claims are processed after SkillsFuture Credits have been applied.

Illustrative Example:

• Total Course Fee: $1,000
• IBF Subsidy (70%): $700
• Remaining Fee: $300
• SkillsFuture Credit Applied: $200
• Out-of-Pocket Expense: $100
• UTAP Reimbursement (50% of $100): $50
• Final Cost After Reimbursements: $50

Enhanced Training Support for SMEs

SMEs that meet all of the following eligibility criteria:

• Registered or incorporated in Singapore
• Employment size of not more than 200 or with annual sales turnover of not more than $100 million

SME-sponsored Trainees:

• Must be Singapore Citizens or Singapore Permanent Residents.
• Courses have to be fully paid for by the employer.
• Trainee is not a full-time national serviceman.

Singapore citizen aged 40 and above – Up to 70% of the course fees

Singapore citizen aged 40 and below including PRs – Up to 50% of the course fees

For details , please visit – https://www.skillsfuture.gov.sg/initiatives/employers/enhanced-training-support-for-smes

Absentee Payroll (AP) funding is a grant to help employers defray the manpower costs incurred when you send your employees for training courses funded by SSG. For training outside working hours, AP funding is given to you to defray the overtime pay that was paid to your employees.

With effect from 1 Jan 2022, SSG will introduce a fixed Absentee Payroll (AP) rate at $4.50 per hour. There will also be a $100,000 cap on the maximum AP funding each organisation can claim each calendar year to ensure that the benefits are more evenly distributed across companies.

For details, visit – https://www.skillsfuture.gov.sg/funding-employers

A laptop is required for this course.